In many hi-tech and specialist engineering companies, the Sales Teams tend to be drawn from those who are technically highly qualified but maybe have had limited exposure to marketing training.
This course is designed as a refresher for those who maybe studied some marketing in college or as a foundation for those who are so far unfamiliar with the discipline.
Due to the analytical nature of the material and the need to address specific marketing challenges, this course is recommended for participants from a single company only.
Each programme is designed to allow for customization according to the make-up of the group, the type of Marketing and Sales that they involved with, and their target markets. However, the theoretical base is constant with other specialist materials and activities introduced as necessary.